By way of the GRAMMYs®, the Recording Academy® seeks to acknowledge excellence within the recording arts and sciences and be sure that music stays an indelible a part of our tradition. When the world’s high recording stars cross the crimson carpet on the 66th Annual GRAMMY Awards, IBM shall be there as soon as once more.
This yr, the enterprise problem dealing with the GRAMMYs paralleled these of different iconic cultural sports activities and leisure occasions: in right now’s extremely fragmented media panorama, creating cultural affect means driving charming content material throughout a number of digital channels. Not a straightforward job when it’s worthwhile to rejoice the achievements and tales of greater than 1,000 nominees throughout almost 100 classes.
That’s why the Recording Academy partnered with IBM to construct a content material provide chain that will save a whole lot of hours of analysis, writing and manufacturing time whereas providing artistic flexibility and simple assessment. Powered by the generative capabilities of IBM watsonx, the system supplies partaking insights concerning the private lives and accomplishments of standard GRAMMY-nominated artists.
A generative AI content material engine fueled by trusted knowledge
This yr’s answer makes use of watsonx to leverage a strong giant language mannequin (LLM) hosted within the watsonx.ai part. The mannequin was educated on the Recording Academy’s trusted, proprietary knowledge, which incorporates artist biographies and tales from the GRAMMYs web site and archives, together with their model pointers.
By way of an AI Content material Builder dashboard, the Recording Academy can use pure language prompts to generate all kinds of content material that may then be printed to the grammy.com web site or utilized in social media posts.
Intelligently automating social asset creation
The Recording Academy wanted to scale their social media protection to attach with followers and promote the occasion within the leadup to the GRAMMYs and on the evening of the awards ceremony. However till now, content material manufacturing had been extremely guide and laborious. The answer: AI Tales with IBM watsonx. By way of the AI Content material Builder dashboard, the editorial group can simply and shortly create wealthy property to be shared in codecs corresponding to Tik Tok movies, Instagram tales or Fb reels.
The AI Tales interface lets editorial group members select templates that characteristic nominees or classes with quite a lot of layouts and branding, utilizing permitted pictures from the Recording Academy’s asset library. Subsequent they choose an artist or award class to characteristic, the topic of the submit, corresponding to biographical info, GRAMMY achievements, or philanthropic causes, and any matters to exclude from the output.
Then the true magic occurs when a consumer clicks the “generate” button. AI tales are created that includes introductory textual content, headlines, bullets, one-liners, and wrap-up texts corresponding to questions and calls to motion. Any of those outputs might be regenerated to create alternate phrasings and might simply be manually edited. Upon clicking “publish,” the textual content is rendered onto a video asset and ready for obtain and subsequent publishing.
Enhancing the digital expertise, stay
The spectacle of the GRAMMY Awards present extends past the community broadcast. Followers from world wide may also be tuning in to quite a lot of livestreams on grammy.com, together with the Premiere Ceremony (the place nearly all of class winners are acknowledged), GRAMMY Stay From The Crimson Carpet, behind-the-scenes backstage moments, stars arriving on the “limo cam” and extra.
This yr, an “AI Tales with IBM watsonx” widget will seem beneath the livestream, that includes informative text-based content material associated to the artists and classes being awarded. The editorial group creates these insights via the AI Content material Builder dashboard, utilizing the same interface as for social asset creation. The default view of the widget options brief headlines and factoids, however followers can click on via to learn extra.
“In earlier years we offered one or two insights per artist, however this yr the widget lets followers dive a lot deeper and skim extra about their favorites,” says Tyler Sidell, Technical Program Director of IBM Sports activities and Leisure Partnerships.
The IBM benefit: Professional steerage and implementation
Responsibly benefiting from a game-changing know-how corresponding to generative AI requires extra than simply plugging in some code. It requires end-to-end experience from planning to deployment. That’s why for seven years now, the Recording Academy has collaborated with IBM Consulting to jumpstart know-how initiatives utilizing the IBM Garage Methodology. This human-centric, outcome-first method is used to create, execute and function workflows alongside the consumer. The method accelerates digital transformation, facilitates innovation and cultivates practices, applied sciences and experience to quickly flip concepts into enterprise worth.
All through the planning course of for the GRAMMYs, IBM Consulting collaborated with a number of stakeholders throughout the Recording Academy and ceaselessly met with info know-how, advertising and digital groups. And on the large evening, IBM shall be on-site in the course of the occasion as an extension of the editorial and manufacturing groups.
The highly effective mixture of IBM Consulting, IBM Storage, IBM watsonx and the Recording Academy digital group delivers an engrossing digital expertise to greater than 5 million music followers worldwide.
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