As we strategy the official launch of the Apple Vision Pro XR headset, there seems to be one other entrant attempting to shake up the market – LG.
In keeping with feedback made at CES, the corporate is working by itself headset, and it could simply rival Apple’s.
Just about nothing is understood concerning the system but, provided that the one official phrase thus far is a quote from the LG CEO Cho Joo-wan to a South Korean media outlet saying the corporate will “launch an XR system as early as subsequent yr.” Cho added that LG had moved improvement of the system to its division that makes televisions to hurry up the method.
It is doable LG is not working alone although, because it was introduced final yr that Meta was teaming with the corporate to assist design and construct its latest headset, with the primary product from this collaboration anticipated for 2025.
That product, which is probably going a brand new model of the Meta Quest Professional, suits the timeline that LG’s CEO gave, so it appears believable no less than that the undertaking his firm is engaged on and Meta’s new undertaking are one in the identical. And if that is the case, it isn’t onerous to think about the 2 heavyweights uniting to supply one thing corresponding to the Imaginative and prescient Professional.
However issues get just a little murky for those who consider studies from final summer time that the Quest Pro 2 has been delayed. If LG was offering the optics for Meta’s new headset that is now in limbo, it may very well be shifting ahead with its personal system.
There was hypothesis that LG was engaged on an XR headset powered by Qualcomm’s Snapdragon XR2+ Gen 2. If that is the case, it could seem like a higher-end possibility that may instantly compete with Apple. When Qualcomm introduced that chip, they talked about a number of gadgets it could energy – together with ones from Samsung, HTC, Sony, and LG. It is price noting Meta was lacking from that listing.
So whereas it isn’t clear if we’re getting a brand new headset from LG and Meta or an LG/Meta associate headset, it does appear evident that one thing massive is on the horizon.